商務(wù)英語
- 所屬分類：
商務(wù)、職場..
- 作者：
周邦友 主編
- 出版社：
東華大學(xué)出版社
- ISBN：9787811118353
- 出版日期：2011-8-1
-
原價(jià)：
￥27.90元
現(xiàn)價(jià)：￥22.10元
-
本書信息由合作網(wǎng)站提供，請前往以下網(wǎng)站購買： 京東商城
當(dāng)當(dāng)網(wǎng)
圖書簡介
This book altogether eight parts,
which, we think, are all related to communication in business
contexts. The first part offers some remarks on English for
Business, dealing with the features of business English and the
significance of business communication. The next five parts
respectively relate to business letters, business plans, contracts,
advertising, and trademarks with examples and illustrations. Part
Seven presents commonly- used documents in international business
on sample basis. In the last part, the authors point out that it is
important for people doing international business to raise their
cross--cultural awareness.
目錄
Part 1 General Remarks on English for Busim
1．1 Definition of English for Business
1．2 A Briefing on English for Business
1．3 Specialist Vocabulary
1．4 Syntax and Figure of Speech
1．5 Principles of Business Writings
l．5．1 Clearness
1．5．2 Conciseness
1．5．3 Correctness
1．5．4 Courtesy
1．5．5 Concreteness
1．5．6 Consideration
1．5．7 Completeness
1．6 Choice of English Varieties
1．7 Tips for Business Writings
Part 2 Business Letters
2．1 Planning a Business Letter
2．2 Business Letter Format
2．3 Lay—out of a Business Letter
2．3．1 Letterhead
2．3．2 Lay—out
2．4 Language of Business Letters
2．5 Different Types of Business Letters
2．5．1 Establishing Business Relations
2．5．2 Inquiries and Replies
2．5．3 Quotations，Offers and Counter Offers
2．5．4 0rders
2．5．5 Payment
2．5．6 Packing
2．5．7 Insurance
2．5．8 Shipment
2．5．9 Acknowledgements
2．5．10 Complaint and Reply
Part 3 Business PIan
3．1 The Language Features
3．2 The Elements of a Business Plan
3．3 HOW to Write
3．4 Samples
Part 4 Contract
4．1 The Language Features
4．2 The Elements of a Contract
4．3 HOW to Write
4．4 Samples
Part 5 Advertising
5．1 Lexical Features
5．1．1 Simple and Informal
5．1．2 Misspelling and Coinage
5．1．3 Loanwords
5．1．4 Contraction
5．1．5 Use of Verbs
5．1．6 Use of Adjectives
5．1．7 Compound Words
5．1．8 Pronouns
5．2 Figures of Speech
5．2．1 Personification
5．2．2 Puns
5．2．3 Alliteration
5．2．4 Repetition
5．2．5 Analogy
5．2．6 Rhyme
5．2．7 Hyperbole
5．2．8 Parallelism
5．2．9 Paradox
5．2．10 Omission
5．3 Fuzziness
5．4 Weasel Words
5．5 Syntactical Features
5．5．1 Simple Sentences
5．5．2 Narrative Sentences
5．5．3 Imperative Sentences
5．5．4 Interrogative Sentences
5．5．5 Elliptical Sentences
5．5．6 Disiunctive Clauses
5．5．7 Use of the Active Voice
5．5．8 Negative Sentences
5．5．9 Use of the Present Tense
5．6 Discourse Features
5．7 Visual Effects of Body Copies
Part 6 Trademark Creation
6．1 Definitions of Trademark
6．2 Attributes of Trademark
6．3 Categories of Trademark
6．3．1 Fanciful Trademark Strong
6．3．2 Arbitrary Trademark—Strong
6．3．3 Suggestive Trademark—Fairly Strong
6．3．4 Descriptive Trademark—Not Strong
6．3．5 Generic Trademark—Weak and Not Protectable
6．4 Strategies for Trademark Creation
6．4．1 Choose a Connotative Term
6．4．Z Use an Acronym
6．4．3 Invent a Term
6．4．4 Borrow a Foreign Term
6．4．5 Select a Term from Related Areas
6．5 Guidelines for Trademark Creation
6．5．1 Avoid Trademarks That Cannot Be Registered
6．5．2 Use Fabricated Words
6．5．3 Try Animal or Plant Names
6．5．4 Make the First Trademark Word Distinctive
6．6 Methods of Creating a Trademark
6．6．1 Clipping
6．6．2 Blending
6．6．3 Initialism
6．6．4 Acronym
6．6．5 Compounding
6．6．6 Affixing
6．6．7 Homophones
6．6．8 Echoism
6．6．9 Reversal
6．7 Value of Trademark
6．8 Protection of Trademarks
6．8．1 Use Trademarks as Adjectives
6．8．2 Consider Using Distinctive Type
6．8．3 Use Trademark Notice
6．8．4 Don’t Change a Trademark
6．8．5 Don’t Use Trademarks in the Possessive Case
6．8．6 Don’t Use Trademarks in the Plural Form
6．9 Comparison between English and Chinese Trademarks
6．9．1 Similarities Between English and Chinese Trademarks
6．9．2 Differences Between English and Chinese Trademarks
Part 7 International Trade D0cumentation
7．1 Quotation Sheet
7．2 Letter of Credit
7．3 Bill of Exchange
7．4 Proforma Invoice
7．5 Commercial Invoice
7．6 Packing List
7．7 Bill of Lading
7．8 Certificate of Origin
7．9 Weight Memo
7．10 Inspection Certificate
7．1 1 Shipping Advice
7．12 Insurance Policy
7．13 Relevant Certificates
Part 8 Cross．Cultural Awareness
8．1 Cultural Contrast
8．1．1 Individual VS．Group
8．1．2 Low Power—Distance VS．High Power—Distance
8．1．3 High Uncertainty—Avoidance VS．Low
Uncertainty—Avoidance
8．1．4 Masculinity VS．Femininity
8．1．5 Low—Context VS．High—Context
8．2 Cultural Differences
8．2．1 Time
8．2．2 Space
8．2．3 Religion
8．2．4 Feature
8．2．5 Color
8．3 Culture Shock
8．4 Cultural Confluence
8．5 Tips for Cross—Cultural Communication
Bibliography
This book altogether eight parts, which, we think, are all related to communication in business contexts. The first part offers some remarks on English for Business, dealing with the features of business English and the significance of business communication. The next five parts respectively relate to business letters, business plans, contracts, advertising, and trademarks with examples and illustrations. Part Seven presents commonly- used documents in international business on sample basis. In the last part, the authors point out that it is important for people doing international business to raise their cross--cultural awareness.
Part 1 General Remarks on English for Busim 1．1 Definition of English for Business 1．2 A Briefing on English for Business 1．3 Specialist Vocabulary 1．4 Syntax and Figure of Speech 1．5 Principles of Business Writings l．5．1 Clearness 1．5．2 Conciseness 1．5．3 Correctness 1．5．4 Courtesy 1．5．5 Concreteness 1．5．6 Consideration 1．5．7 Completeness 1．6 Choice of English Varieties 1．7 Tips for Business Writings Part 2 Business Letters 2．1 Planning a Business Letter 2．2 Business Letter Format 2．3 Lay—out of a Business Letter 2．3．1 Letterhead 2．3．2 Lay—out 2．4 Language of Business Letters 2．5 Different Types of Business Letters 2．5．1 Establishing Business Relations 2．5．2 Inquiries and Replies 2．5．3 Quotations，Offers and Counter Offers 2．5．4 0rders 2．5．5 Payment 2．5．6 Packing 2．5．7 Insurance 2．5．8 Shipment 2．5．9 Acknowledgements 2．5．10 Complaint and Reply Part 3 Business PIan 3．1 The Language Features 3．2 The Elements of a Business Plan 3．3 HOW to Write 3．4 Samples Part 4 Contract 4．1 The Language Features 4．2 The Elements of a Contract 4．3 HOW to Write 4．4 Samples Part 5 Advertising 5．1 Lexical Features 5．1．1 Simple and Informal 5．1．2 Misspelling and Coinage 5．1．3 Loanwords 5．1．4 Contraction 5．1．5 Use of Verbs 5．1．6 Use of Adjectives 5．1．7 Compound Words 5．1．8 Pronouns 5．2 Figures of Speech 5．2．1 Personification 5．2．2 Puns 5．2．3 Alliteration 5．2．4 Repetition 5．2．5 Analogy 5．2．6 Rhyme 5．2．7 Hyperbole 5．2．8 Parallelism 5．2．9 Paradox 5．2．10 Omission 5．3 Fuzziness 5．4 Weasel Words 5．5 Syntactical Features 5．5．1 Simple Sentences 5．5．2 Narrative Sentences 5．5．3 Imperative Sentences 5．5．4 Interrogative Sentences 5．5．5 Elliptical Sentences 5．5．6 Disiunctive Clauses 5．5．7 Use of the Active Voice 5．5．8 Negative Sentences 5．5．9 Use of the Present Tense 5．6 Discourse Features 5．7 Visual Effects of Body Copies Part 6 Trademark Creation 6．1 Definitions of Trademark 6．2 Attributes of Trademark 6．3 Categories of Trademark 6．3．1 Fanciful Trademark Strong 6．3．2 Arbitrary Trademark—Strong 6．3．3 Suggestive Trademark—Fairly Strong 6．3．4 Descriptive Trademark—Not Strong 6．3．5 Generic Trademark—Weak and Not Protectable 6．4 Strategies for Trademark Creation 6．4．1 Choose a Connotative Term 6．4．Z Use an Acronym 6．4．3 Invent a Term 6．4．4 Borrow a Foreign Term 6．4．5 Select a Term from Related Areas 6．5 Guidelines for Trademark Creation 6．5．1 Avoid Trademarks That Cannot Be Registered 6．5．2 Use Fabricated Words 6．5．3 Try Animal or Plant Names 6．5．4 Make the First Trademark Word Distinctive 6．6 Methods of Creating a Trademark 6．6．1 Clipping 6．6．2 Blending 6．6．3 Initialism 6．6．4 Acronym 6．6．5 Compounding 6．6．6 Affixing 6．6．7 Homophones 6．6．8 Echoism 6．6．9 Reversal 6．7 Value of Trademark 6．8 Protection of Trademarks 6．8．1 Use Trademarks as Adjectives 6．8．2 Consider Using Distinctive Type 6．8．3 Use Trademark Notice 6．8．4 Don’t Change a Trademark 6．8．5 Don’t Use Trademarks in the Possessive Case 6．8．6 Don’t Use Trademarks in the Plural Form 6．9 Comparison between English and Chinese Trademarks 6．9．1 Similarities Between English and Chinese Trademarks 6．9．2 Differences Between English and Chinese Trademarks Part 7 International Trade D0cumentation 7．1 Quotation Sheet 7．2 Letter of Credit 7．3 Bill of Exchange 7．4 Proforma Invoice 7．5 Commercial Invoice 7．6 Packing List 7．7 Bill of Lading 7．8 Certificate of Origin 7．9 Weight Memo 7．10 Inspection Certificate 7．1 1 Shipping Advice 7．12 Insurance Policy 7．13 Relevant Certificates Part 8 Cross．Cultural Awareness 8．1 Cultural Contrast 8．1．1 Individual VS．Group 8．1．2 Low Power—Distance VS．High Power—Distance 8．1．3 High Uncertainty—Avoidance VS．Low Uncertainty—Avoidance 8．1．4 Masculinity VS．Femininity 8．1．5 Low—Context VS．High—Context 8．2 Cultural Differences 8．2．1 Time 8．2．2 Space 8．2．3 Religion 8．2．4 Feature 8．2．5 Color 8．3 Culture Shock 8．4 Cultural Confluence 8．5 Tips for Cross—Cultural Communication Bibliography
同類熱銷圖書
| 書名 | 作者 | 出版社 | 價(jià)格 | 購買 |
| 終極英語會話8000句放口袋--史上最超值、最實(shí)用的口語書！.. | （加）福登.. | 湖南文藝出版社 | ￥38.00￥26.20 |
詳情 |
| 每天15分鐘搞定商務(wù)英語口語 | 盛丹丹 編.. | 化學(xué)工業(yè)出版社 | ￥39.90￥29.90 |
詳情 |
| 職場英語，看這本就夠了（職來職往，一本書，讓你的職場溝.. | 張慈庭，許.. | 天津科學(xué)技術(shù)出版.. | ￥39.80￥22.30 |
詳情 |
| 世界500強(qiáng)員工必用的英文E-mail大全 | 朱子熹 編.. | 水利水電出版社 | ￥39.90￥29.30 |
詳情 |
| 商務(wù)英語口語大全 | 機(jī)械工業(yè)出版社 | ￥54.80￥39.80 |
詳情 | |
| 2013-10天秒殺職稱英語一本全 （理工類 A級）第2版 | 職稱英語考.. | 中國人民大學(xué)出版.. | ￥39.00￥29.50 |
詳情 |
| 外貿(mào)英語口語大全 | 李雪，李鐵.. | 機(jī)械工業(yè)出版社 | ￥54.80￥38.30 |
詳情 |
| 365天商務(wù)口語放口袋--職場聽說讀寫一本全搞定，面試、入.. | 金利 著 | 湖南教育出版社 | ￥35.00￥21.80 |
詳情 |
| 就這900句 玩轉(zhuǎn)商務(wù)口語：(MP3雙速模仿版)(美國本土編寫 .. | 方振宇 主.. | 海豚出版社 | ￥36.80￥23.90 |
詳情 |
| 昂秀外語·365天英語口語大全：職場口語·雙速模仿版（附M.. | 耿小輝 主.. | 中國對外翻譯出版.. | ￥41.80￥26.80 |
詳情 |
| 邊上班邊學(xué)英語單詞-史上最強(qiáng)精選上班族必備單詞2000(看一.. | 我識全球語.. | 天津科學(xué)技術(shù)出版.. | ￥39.80￥28.40 |
詳情 |
| 7天攻克500強(qiáng)職場英語(蘋果、雀巢、沃爾瑪、雪佛龍等外企.. | 金智賢 .. | 化學(xué)工業(yè)出版社 | ￥35.00￥25.20 |
詳情 |
| 上班族英語學(xué)習(xí)訓(xùn)練營套裝（邊上班邊學(xué)英語會話+跟老外學(xué).. | 賴淑玲 等.. | ￥69.80￥45.40 |
詳情 | |
| 每天15分鐘搞定職場英語口語 | 盛丹丹 編.. | 化學(xué)工業(yè)出版社 | ￥39.90￥29.90 |
詳情 |
| 2013-10天秒殺職稱英語一本全 （綜合類 A級）第2版 | 職稱英語考.. | 中國人民大學(xué)出版.. | ￥39.00￥29.50 |
詳情 |
| 每天一段刷新一下商務(wù)英語口語(配盤)--每天一段，滴水石穿.. | 高鵬 等主.. | 大連理工大學(xué)出版.. | ￥32.00￥25.60 |
詳情 |
| 外企白領(lǐng)英語口語大全 | 李雪 等主.. | 機(jī)械工業(yè)出版社 | ￥49.80￥36.00 |
詳情 |
| 職場精英的英語工作筆記：美國金牌脫口秀編劇教你最潮、最.. | （美）雅各.. | 中國青年出版社 | ￥35.00￥21.40 |
詳情 |
| 世界500強(qiáng)員工正在用的口語小抄 (贈MP3光盤)(錄音制品MP3) | 端木霆 等.. | 水利水電出版社 | ￥28.00￥22.40 |
詳情 |
| 2013-10天秒殺職稱英語一本全 （理工類 B級）第2版 | 職稱英語考.. | 中國人民大學(xué)出版.. | ￥39.00￥29.30 |
詳情 |
| 2013-10天秒殺職稱英語一本全 （衛(wèi)生類 A級）第2版 | 職稱英語考.. | 中國人民大學(xué)出版.. | ￥39.00￥29.30 |
詳情 |
| 昂秀外語·365天英語口語大全：商貿(mào)口語·雙速模仿版（附M.. | 耿小輝 主.. | 中國對外翻譯出版.. | ￥41.80￥26.80 |
詳情 |
| 外貿(mào)英語口語脫口而出（贈送多媒體互動學(xué)習(xí)光盤，營造全英.. | （德）維克.. | 機(jī)械工業(yè)出版社 | ￥35.00￥26.50 |
詳情 |
| 2013-10天秒殺職稱英語一本全 （綜合類 B級）第2版 | 職稱英語考.. | 中國人民大學(xué)出版.. | ￥39.00￥29.30 |
詳情 |
| 不再找借口，流利英語你也能 職場口語(含MP3) | 張莉 主編 | 大連理工大學(xué)出版.. | ￥28.80￥23.00 |
詳情 |
