現(xiàn)代商務(wù)英語(yǔ)信函
- 所屬分類：
商務(wù)、職場(chǎng)..
- 作者：
郭琛，劉忠梅 主編
- 出版社：
哈爾濱工業(yè)大學(xué)出版社
- ISBN：9787560330518
- 出版日期：2011-2-1
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原價(jià)：
￥24.80元
現(xiàn)價(jià)：￥21.10元
-
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圖書簡(jiǎn)介
本教材主要介紹國(guó)際貿(mào)易實(shí)務(wù)中各種英文業(yè)務(wù)函件的寫作格式和表達(dá)方法，以及對(duì)外貿(mào)易各環(huán)節(jié)的具體做法。每章包括商務(wù)英語(yǔ)信函的寫作要求、知識(shí)和技巧，以及相關(guān)業(yè)務(wù)知識(shí)的簡(jiǎn)介和習(xí)題；全書以樣信解析為主線，每封信后面還有針對(duì)該樣信中的難點(diǎn)進(jìn)行的解釋；常用短語(yǔ)部分主要有相關(guān)專業(yè)術(shù)語(yǔ)和寫作中經(jīng)常用到的專業(yè)表達(dá)。
本書旨在培養(yǎng)和強(qiáng)化學(xué)生英語(yǔ)水平和外貿(mào)業(yè)務(wù)能力，為國(guó)家培養(yǎng)從事國(guó)際貿(mào)易工作的高水平應(yīng)用型人才。
目錄
Chapter 1 Offer and Counter-offer
1.1 Introduction
1.1.1 Offer
1.1.2 Counter- offer
1.2 Writing Guide
1.2.1 Writing Tips of an Offer
1.2.2 Writing Tips of a Counter-offer
1.2.3 Sample Letters
Chapter 2 Sales Promotion and Ordering
2.1 Introduction
2.1.1 Sales Promotion
2.1.2 Ordering
2.2 Writing Guide
2.2.1 Writing Tips of Sales Promotion
2.2.2 Writing Tips of Ordering
2.2.3 Sample Letters
Chapter 3 Terms of Payment
3.1 Introduction
3.2 Writing Guide
3.2.1 Writing Tips of Payment Terms
3.2.2 Writing Tips of Urging Establishment of L/C
3.2.3 Writing Tips of Amendent of L/C
3.2.4 Writing Tips of Extension of L/C
3.2.5 Sample Letters
Chapter 4 Shipment
4.1 Introduction
4.2 Writing Guide
4.2.1 Writing Tips
4.2.2 Sample Letters
Chapter 5 Insurance
5.1 Introduction
5.2 Writing Guide
5.2.1 Writing Tips
5.2.2 Wridng Letters
Chapter 6 Claim and Arbitration
6.1 Introduction
6.2 Writing Guide
6.2.1 Writing Tips
6.2.2 Sample Letters
6.2.3 Claims and Arbitration Clause
6.2.4 Typical Examples of Claim and Arbitration Clauses in Contract
Chapter 7 Agency
7.1 Introduction
7.2 Writing Guide
7.2.1 Writing Tips
7.2.2 Sample Letters
7.2.3 Exclusive Agency Agreement Sample
7.2.4 Sales Agency Agreement Sample
Chapter 8 Contracts and Agreements
8.1 Introduction
8.2 Writing Guide
8.2.1 Writing Tips
8.2.2 Writing Style and Structure
8.2.3 Samples Letters
Key to Exercises
Biblioeraiphy
