會(huì)展實(shí)務(wù)英語(yǔ)
- 所屬分類(lèi)：
商業(yè)英語(yǔ)
- 作者：
瞿杰 主編
- 出版社：
南開(kāi)大學(xué)出版社
- ISBN：9787310036370
- 出版日期：2011-2-1
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原價(jià)：
￥26.00元
現(xiàn)價(jià)：￥19.50元
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圖書(shū)簡(jiǎn)介
本書(shū)根據(jù)展覽和會(huì)議服務(wù)的工作過(guò)程編寫(xiě)，針對(duì)培養(yǎng)會(huì)展專(zhuān)業(yè)學(xué)生的英語(yǔ)語(yǔ)言能力和職業(yè)能力，具有較強(qiáng)的針對(duì)性和實(shí)用性。全書(shū)共十七個(gè)單元，分會(huì)議和展覽會(huì)兩大模塊，內(nèi)容包括會(huì)議和展覽會(huì)的前期策劃、場(chǎng)所選定、宣傳營(yíng)銷(xiāo)、接待服務(wù)及安全應(yīng)急等，覆蓋行業(yè)的方方面面，有利于學(xué)習(xí)者全面了解會(huì)展業(yè)。
目錄
Chapter One Overview of the Convention and Exhibition
Industry..
Chapter Two Conference Planning
Chapter Three Conference Venues
Chapter Four Financial Administration of Conference
Chapter Five Promotion and Publicity
Chapter Six Conference Registration
Chapter Seven Conference Service and Management
Chapter Eight Emergency and Safety
Chapter Nine Introduction to Exhibition Industry
Chapter Ten Choice of Venues for Exhibition
Chapter Eleven Exhibition Participation
Chapter Twelve Exhibitors and Show Managers
Chapter Thirteen Exhibition Marketing
Chapter Fourteen Preparation Work before an Exhibition
Chapter Fifteen Reception at the Exhibition Hall
Chapter Sixteen The Economic Benefits of Exhibitions
Chapter Seventeen Etiquette for Exhibitions and
Conventions
Answers
References
