商務(wù)旅游英語(yǔ)教程
- 所屬分類(lèi)：
- 作者：
黃瑛 主編
- 出版社：
華中科技大學(xué)出版社
- ISBN：9787560952475
- 出版日期：2009-4-1
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原價(jià)：
￥20.80元
現(xiàn)價(jià)：￥15.60元
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圖書(shū)簡(jiǎn)介
在商務(wù)旅游以巨大的發(fā)展?jié)摿桶l(fā)展業(yè)績(jī)，成為世界旅游市場(chǎng)重要組成部分的背景下，《商務(wù)旅游英語(yǔ)教程》應(yīng)運(yùn)而生了。
本教材共16個(gè)單元，每個(gè)單元有1篇主課文和1篇拓展閱讀。主課文包含閱讀材料、單詞和短語(yǔ)的注釋、課后練習(xí)。課后練習(xí)有詞匯測(cè)驗(yàn)、閱讀理解、翻譯和寫(xiě)作等訓(xùn)練內(nèi)容。拓展閱讀包含閱讀材料和詞匯。
本教材試圖做到具有引導(dǎo)性，能為商務(wù)旅游人士、旅游從業(yè)人員、英語(yǔ)和旅游專(zhuān)業(yè)本科生更好地熟悉不同國(guó)家的風(fēng)俗習(xí)慣、禮儀禮節(jié)起到具體的引導(dǎo)作用。
本教材具有廣博性，內(nèi)容涉及旅行、國(guó)際商務(wù)、國(guó)際會(huì)展、國(guó)際體育運(yùn)動(dòng)等方面；具有適用性，特別適用于普通理工科高校、師范類(lèi)高校和獨(dú)立學(xué)院開(kāi)設(shè)英語(yǔ)專(zhuān)業(yè)的本科生，難度基本適合英語(yǔ)專(zhuān)業(yè)二、三年級(jí)學(xué)生。
目錄
Unit 1 Culture(Ⅰ)
Main Text The Meaning of Culture
Supplementary Reading Intangible Cultural Heritage on UNESCO List
Unit 2 Culture(Ⅱ)
Main Text Cross-cultural Management and Training
Supplementary Reading The Impact of Culture on Business
Unit 3 Tourism
Main Text Global Code of Ethics for Tourism
Supplementary Reading Ecotourism
Unit 4 Travel
Main Text Travel and Tourism
Supplementary Reading A Future Role for Travel Management
Unit 5 Food and Beverage(Ⅰ)
Main Text Food Culture
Supplementary Reading Early Chinese Food History
Unit 6 Food(Ⅱ)
Main Text Food Safety at Temporary Events
Supplementary Reading Contaminated Milk Powder Reveals Safety Issue
Unit 7 Hotel related English(I)
Main Text Three Important Departments of a Hotel
Supplementary Reading China’S Budget Hotel Industry Is Booming as Tourism Grows
Unit 8 Hotel-related English(Ⅱ)
Main Text The History of Hotels：From Economic tO Extravagant
Supplementary Reading Hostels
Unit 9 Business Management
Main Text Business Management in Canada
Supplementary Reading Uncommon Loyalty
Unit 10 Business Marketing
Main Text The Marketing Management
Supplementary Reading Top Five Ways to Sell Innovation
Unit 11 Negotiation
Main Text Negotiating
Supplementary Reading Cross Cultural Negotiation
Unit 12 Logistics
Main Text A Brief Introduction to Logistics
Supplementary Reading A Logistics Revolution
Unit 13 Transportation
Main Text The Transportation System in Australia
Supplementary Reading The Subway System
Unit 14 International Conferences
Main Text A Brief Introduction to APEC
Supplementary Reading International Business Meetings。
Unit 15 International Exhibition
Main Text Historical Background of Expo
Supplementary Reading China and Expo
Unit 16 Sports Tourism
Main Text Sports Tourism
Supplementary Reading Major Sport Events and Tourism Impacts
Keys to Exercises
參考文獻(xiàn)
