跨文化交際
- 所屬分類：
英漢對(duì)照
- 作者：
常俊躍，呂春媚，趙永青 主編
- 出版社：
北京大學(xué)出版社
- ISBN：9787301191729
- 出版日期：2011-9-1
-
原價(jià)：
￥30.00元
現(xiàn)價(jià)：￥25.60元
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圖書簡(jiǎn)介
本書是在內(nèi)容依托教學(xué)理念指導(dǎo)下，依托國家哲學(xué)社會(huì)科學(xué)項(xiàng)目“英浯專業(yè)基礎(chǔ)階段內(nèi)容依托式教學(xué)改革研究”推出的系列英語內(nèi)容依托教材之一。
本書針對(duì)的學(xué)生群體是具有中學(xué)英語基礎(chǔ)的大學(xué)生，既適用于英語專業(yè)一、二年級(jí)學(xué)生，也適用于具有中學(xué)英語基礎(chǔ)的非英語專業(yè)學(xué)生和英語愛好者學(xué)習(xí)。本書具備以下主要特色：
*遵循了全新的教學(xué)理念
依托學(xué)生密切關(guān)注的跨文化交際的內(nèi)容，結(jié)合跨文化交際知識(shí)組織學(xué)生進(jìn)行語言交際活動(dòng)。
*涉及了系統(tǒng)的跨文化交際內(nèi)容
涵蓋跨文化交際學(xué)的基本知識(shí)和文化認(rèn)知、文化沖突等內(nèi)容，討論了不同語境下的跨文化交際。
*引進(jìn)了真實(shí)的教學(xué)材料
真實(shí)、地道的語言材料，穿插了大量的插圖、照片等真實(shí)的視覺材料，表現(xiàn)手段活潑，效果生動(dòng)直觀。
*設(shè)計(jì)了新穎的教材板塊
多樣的板塊設(shè)計(jì)促使學(xué)生積極思考、提問、探索、發(fā)現(xiàn)、批判，培養(yǎng)自主獲得知識(shí)，發(fā)現(xiàn)問題和解決問題的能力。
*提供了多樣的訓(xùn)練活動(dòng)
打破了傳統(tǒng)教材單調(diào)的訓(xùn)練程式，幫助教師設(shè)置真實(shí)的語言運(yùn)用情境，培養(yǎng)學(xué)生語言綜合運(yùn)用能力。
*推薦了經(jīng)典的學(xué)習(xí)材料
在每個(gè)章節(jié)的最后部分向?qū)W生推薦經(jīng)典的書目、影視作品、名詩欣賞以及英文歌曲等學(xué)習(xí)資料，使教材具有了彈性和開放性，方便不同院校不同水平學(xué)生的使用。
目錄
unit 1 an introduction to intercultural communication
text a intercultural communication
text b the importance of training intercultural communication
awareness
text c the era of intercultural communication
text d stereotypes: an intercultural no-no
text e chinese and american understandings on
friendship
unit 2 understanding communication
text a components of communication
text b features of communication
text c how long does it take to say i'm getting married
(i)
unit 3 verbal communication (i)
text a cultural differences on lexical level
text b translation and cultures
text c how to improve verbal communication
unit 4 verbal communication (ii)
text a compliments in chinese and american english (1)
text b compliments in chinese and american english (2)
text c how to address people.'?
text d conversation and culture
unit 5 nonverbal communication (i)
text a nonverbal communication
text b making a gesture
text c every body' s talking
text d top 10 nonverbal communication tips
unit 6 nonverbal communication (ii)
text a how big is your space bubble
text b time sense: polychronicity and monochronicity
text c eye contact
unit 7 cross-gender communication
text a gender differences in communication
text b six principles for effective cross-gender
communication
text c gender issues
unit 8 understanding culture
text a what is culture?
text b features of culture
text c how long does it take to say i' m getting married
(ii)
unit 9 cultural diversity
text a the basic unit of society: the individual or the
collective?
text b family structure
text c friendship of american style
unit 10 cultural influence on perception
text a shakespeare in the bush
text b generalizations and stereotypes
text c american stereotypes of china
unit 11 culture shock
text a culture shock
text b how to survive culture shock
text c can you survive reverse culture shock?
unit 12 cultural differences in education
text a classroom expectations
text b 15 important cultural differences in the classroom
text c classroom culture
unit 13 cultural differences in etiquette and protocol
text a international gift-giving etiquette
text b business card etiquette
text c how tipping works
unit 14 cultural differences in business negotiation
text a cross-cultural negotiation
text b how to steer clear of pitfalls in cross-cultural
negotiation
text c the top ten ways culture affects negotiating style
unit 15 developing intercultural competence
text a a four-step approach to intercultural communication
training
text b developing intercultural communication
competence
text c cultural awareness
參考答案
主要參考文獻(xiàn)
