商務英語(高職高專商務英語類專業規劃教材)
- 所屬分類：
高職高專
- 作者：
吳翠華 主編
- 出版社：
武漢理工大學出版社
- ISBN：9787562929574
- 出版日期：2009-8-1
-
原價：
￥26.00元
現價：￥20.80元
圖書簡介
本書圍繞一整套商務活動展開，以真實的商務情景為線索，涵蓋迎接外商、宴請、安排行程、電話聯系、召開會議等日常商務活動，包括建立業務關系、詢盤、發盤、價格磋商、成交、支付、裝運、理賠等主要業務環節，同時討論了崗位與職業、商展等與現代商務活動緊密相關的話題，強化學生的聽、說、讀、寫、譯等基本技能。本書共14個單元，每個單元圍繞主題，采取任務型訓練，通過5個教學模塊——聽說訓練、實用閱讀、案例分析、拓展閱讀、文化沙龍來提高教學的靈活性和趣味性，強化學生英語基本功的培養。 本書既適用于高職高專商務英語專業的教學，也可作為相關經濟貿易專業的專業英語教材，還可用作商界人士自學培訓用書。
目錄
Unit 1 Meeting a Trade Delegation
Part Ⅰ Listen and Talk
Part Ⅱ Reading
Effective Strategies for International
Negotiato (Ⅰ)
Part Ⅲ Case Study
Status Inquiries
Part Ⅳ Additional Reading
Effective Strategies for
International Negotiato (Ⅱ)
Part Ⅴ Culture Salon
Rules of Interaction
Unit 2 Business Dinner
Part Ⅰ Listen and Talk
Part Ⅱ Reading
Chinese Cuisine
Part Ⅲ Case Study
Invitation Cards & Lette
Part Ⅳ Additional Reading
Eating in the USA
Part Ⅴ Culture Salon
Table Manne
Unit 3 Factory Tou and Sightseeing
Part Ⅰ Listen and Talk
Part Ⅱ Reading
Travel Broade Executive Minds
Part Ⅲ Case Study
Short Company Profiles
Part Ⅳ Additional Reading
Welcome to Beijing
Part Ⅴ Culture Salon
Travel Agency
Unit 4 Establishing Business Relatio
Part Ⅰ Listen and Talk
Part Ⅱ Reading
How to Establish Business Relatio
Part Ⅲ Case Study
Lette of Establishing Business
Relatio
Part Ⅳ Additional Reading
EU-China Relatio
Part Ⅴ Culture Salon
How to Establish and Keep Business
Relatiohips with the Arabs
Unit 5 Enquiries and Offe
Part Ⅰ Listen and Talk
Part Ⅱ Reading
Cross-cultural Negotiating
Part Ⅲ Case Study
Lette of Enquiries and Offe
Part Ⅳ Additional Reading
Asking Questio
Part Ⅴ Culture Salon
Conceding and Bargaining
Unit 6 Counter Offer
Part Ⅰ Listen and Talk
Part Ⅱ Reading
On Price
Part Ⅲ Case Study
Lette of Counter-offer
Part Ⅳ Additional Reading
Business Customs of the United
States
Part Ⅴ Culture Salon
Counter Offer
Unit 7 Terms of Payment
Part Ⅰ Listen and Talk
Part Ⅱ Reading
Terms of Payment
Part Ⅲ Case Study
Lette of Credit
Part Ⅳ Additional Reading
Bill of Exchange or Draft
Part Ⅴ Culture Salon
Business on the Internet
Unit 8 Business Contracts
Part Ⅰ Listen and Talk
Part Ⅱ Reading
The Business Contract
Part Ⅲ Case Study
Writing a Business Contract
Part Ⅳ Additional Reading
The Export Sales Contract
Part Ⅴ Culture Salon
How to Express Your Thanks
Unit 9 Delivery of Goods
Part Ⅰ Listen and Talk
Part Ⅱ Reading
Shipment
Part Ⅲ Case Study
Shipping Advice
Part Ⅳ Additional Reading
Bill of Lading
Part Ⅴ Culture Salon
History-Containerization
Unit l0 Complaints and Claims
Part Ⅰ Listen and Talk
Part Ⅱ Reading
Complaints and Claims
(Ⅰ)
Part Ⅲ Case Study
Lette of Making Complaints and
Settlement of Claims
Part Ⅳ Additional Reading
Complaints and Claims
(Ⅱ)
Part Ⅴ Culture Salon
What do Business Ethics Bring
to J &J
Unit 11 Commodities Fair
Part Ⅰ Listen and Talk
Part Ⅱ Reading
China Yangling Agricultural Hi-tech
Fair
Part Ⅲ Case Study
Meeting Address
Part Ⅳ Additional Reading
Exhibition and Its Classification
Part Ⅳ Culture Salon
Background of China Import and Export
Commodities Fair
Unit 12 Meeting
Part Ⅰ Listen and Talk
Part Ⅱ Reading
Conducting Effective Meetings
Part Ⅲ Case Study
Minutes
Part Ⅳ Additional Reading
The United Natio Conference on Trade
and Development
Part Ⅴ Culture Salon
What Should a Secretary Do for
People at the Meeting?
Unit 13 Telephone Calls
Part Ⅰ Listen and Talk
Part Ⅱ Reading
Ten Things Never in Your Business
Calls
Part Ⅲ Case Study
A Telephone Message
Part Ⅳ Additional Reading
Effective Telephone Call
Part Ⅴ Culture Salon
Preparing for a Telephone Call
Unit 14 Jobs and Caree
Part Ⅰ Listen and Talk
Part Ⅱ Reading
When Losing a Job Mea Losing Your
Identity
Part Ⅲ Case Study
Job Application
Part Ⅳ Additional Reading
Career Planning
Part Ⅴ Culture Salon
Presenting Youelf Successfully
References
同類熱銷圖書
| 書名 | 作者 | 出版社 | 價格 | 購買 |
| 英美概況導讀 | 張富生，曹.. | 河南人民出版社 | ￥34.00￥25.50 |
詳情 |
| 財務會計英語[第二版] | 孫耀遠 編.. | 外語教學與研究出.. | ￥40.90￥30.60 |
詳情 |
| 幼師英語(創新職業英語系列教材)(含光盤一張) | 陳艷麗，鄭.. | 外語教學與研究出.. | ￥25.00￥18.20 |
詳情 |
| 機械英語（國家示范性高職高專規劃教材·機械基礎系列） | 吳燕 主編 | 清華大學出版社有.. | ￥29.00￥20.10 |
詳情 |
| 國際物流和貨代英語實訓（國家示范性高職院校建設成果·職.. | 劉梅，胡揚.. | 清華大學出版社 | ￥20.00￥16.00 |
詳情 |
| 電力英語閱讀與翻譯 | 劉健 主編 | 水利水電出版社 | ￥38.00￥30.40 |
詳情 |
| 服務外包英語（21世紀高職高專規劃教材·服務外包系列）附.. | 陳素花 主.. | 中國人民大學出版.. | ￥34.80￥28.00 |
詳情 |
| 服裝英語實用教材（第二版）（贈光盤） | 張宏仁 主.. | 中國紡織出版社 | ￥36.00￥27.40 |
詳情 |
| (高職高專)世紀商務英語 外貿函電(第二版)(商務英語類) | 吳思樂，胡.. | 大連理工大學出版.. | ￥35.00￥28.00 |
詳情 |
| 高職院校“3+證書”考試·英語復習輔導 | 徐燕，黃光.. | ￥27.00￥13.60 |
詳情 | |
| 外貿英語函電（高職高專商務英語實訓系列教材；浙江省高校.. | 徐騰飛，應.. | 中國人民大學出版.. | ￥29.00￥23.30 |
詳情 |
| 英美概況 | 趙春榮 主.. | 北京語言大學出版.. | ￥29.80￥21.00 |
詳情 |
| 商務現場口譯(高職高專商務英語實踐系列教材) | 徐小貞 總.. | 外語教學與研究出.. | ￥29.90￥22.40 |
詳情 |
| 商務英語閱讀（高職高專商務英語實訓系列教材；浙江省高校.. | 李丹 主編 | 中國人民大學出版.. | ￥48.00￥38.60 |
詳情 |
| 高職英語課堂活動設計（21世紀高職高專規劃教材·公共課系.. | 方國愛 等.. | 中國人民大學出版.. | ￥23.80￥19.10 |
詳情 |
| 實用護理英語(含1CD)(高職行業英語) | 江曉東 主.. | 重慶大學出版社 | ￥26.00￥19.50 |
詳情 |
| (高職高專)會展英語實用教程(會展類) | 李紅英 主.. | 大連理工大學出版.. | ￥24.00￥19.20 |
詳情 |
| 新世紀交際英語教程.3.學生用書（附光盤） | 徐秋梅 主.. | 北京大學出版社 | ￥23.00￥18.00 |
詳情 |
| 外貿英語與函電實訓（國家示范性高職院校建設成果 職業英.. | 周欣奕 等.. | 清華大學出版社 | ￥45.00￥31.20 |
詳情 |
| 英文外貿函電 | 樊紅霞，汪.. | 外語教學與研究出.. | ￥21.90￥17.90 |
詳情 |
| 高職高專英語詞匯手冊 | 朱藍輝，劉.. | 東南大學出版社 | ￥18.80￥13.70 |
詳情 |
| 外貿跟單英語 | 周樹玲 主.. | 對外經濟貿易大學.. | ￥13.00￥10.40 |
詳情 |
| 新視野商務英語視聽說(上)(教師用書) | 馬龍海 主.. | 外語教學與研究出.. | ￥18.90￥14.10 |
詳情 |
| 實用旅游英語（第二版）（21世紀高職高專規劃教材·旅游與.. | 楊華 主編 | 中國人民大學出版.. | ￥38.00￥30.40 |
詳情 |
| 當代商務英語閱讀教程1 學生用書 | 井升華 主.. | 華東師范大學出版.. | ￥38.00￥27.60 |
詳情 |
