商務(wù)英語口語——高職高專商務(wù)英語專業(yè)教材
- 所屬分類：
- 作者：
房玉靖 主編，劉玉玲，梁晶 副主編
- 出版社：
清華大學(xué)出版社
- ISBN：9787302219019
- 出版日期：2010-3-1
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原價(jià)：
￥28.00元
現(xiàn)價(jià)：￥22.40元
-
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圖書簡(jiǎn)介
本書素材以商務(wù)材料為主，內(nèi)容涵蓋商務(wù)工作所涉及的日常交際、涉外活動(dòng)和涉外業(yè)務(wù)等常見場(chǎng)景，以功能用途劃分。全書共設(shè)有16個(gè)單元，內(nèi)容主要涉及辦公、商務(wù)旅行、商務(wù)接待、商務(wù)會(huì)談、商務(wù)會(huì)議、展覽展會(huì)、求職面試、公司與產(chǎn)品、商標(biāo)與專利、商品的詢價(jià)、報(bào)盤、討價(jià)還價(jià)、支付、包裝與運(yùn)輸、保險(xiǎn)、市場(chǎng)營(yíng)銷、銷售談判、簽訂合約、投訴索賠等方面。
本教材可以滿足高職高專院校商務(wù)英語、國(guó)際貿(mào)易、國(guó)際商務(wù)等相關(guān)專業(yè)的大學(xué)生、從事國(guó)際商務(wù)工作的外經(jīng)貿(mào)從業(yè)人員、外事人員以及廣大英語愛好者的需要。
目錄
Unit 1 Office Work
Background Information
Learning Objectives
Oral Workshop
Language Focus
Extended Activities
Related Information
Supplements for Reflections
Unit 2 Business Travel
Background Information
Learning Objectives
Oral Workshop
Language Focus
Extended Activities
Related Information
Supplements for Reflections
Unit 3 Client Reception
Background Information
Learning Objectives
Oral Workshop
Language Focus
Extended Activities
Related Information
Supplements for Reflections
Unit 4 Companies and Products
Background Information
Learning Objectives
Oral Workshop
Language Focus
Extended Activities
Related Information
Supplements for Reflections
Unit 5 Marketing
Background Information
Learning Objectives
Oral Workshop
Language Focus
Extended Activities
Related Information
Supplements for Reflections
Unit 6 Meetings
Background Information
Learning Objectives
Oral Workshop
Language Focus
Extended Activities
Related Information
Supplements for Reflections
Unit 7 Recruitment
Background Information
Learning Objectives
Oral Workshop
Language Focus
Extended Activities
Related Information
Supplements for Reflections
Unit 8 Trade Fairs
Background Information
Learning Objectives
Oral Workshop
Language Focus
Extended Activities
Related Information
Supplements for Reflections
Unit 9 Enquiries and Offers
Background Information
Learning Objectives
Oral Workshop
Language Focus
Extended Activities
Related Information
Supplements for Reflections
Unit 10 Counter Offers and Orders
Background Information
Learning Objectives
Oral Workshop
Language Focus
Extended Activities
Related Information
Supplements for Reflections
Unit 11 Packing and Shipment
Background Information
Learning Objectives
Oral Workshop
Language Focus
Extended Activities
Related Information
Supplements for Reflections
Unit 12 Payment
Background Information
Learning Objectives
Oral Workshop
Language Focus
Extended Activities
Related Information
Supplements for Reflections
Unit 13 Insurance
Background Information
Learning Objectives
Oral Workshop
Language Focus
Extended Activities
Related Information
Supplements for Reflections
Unit 14 Conclusion of Business
Background Information
Learning Objectives
Oral Workshop
Language Focus
Extended Activities
Related Information
Supplements for Reflections
Unit 15 Trademark, Patent, and Intellectual Property Rights
Background Information
Learning Objectives
Oral Workshop
Language Focus
Extended Activities
Related Information
Supplements for Reflections
Unit 16 Complaints, Claims and Settlement
Background Information
Learning Objectives
Oral Workshop
Language Focus
Extended Activities
Related Information
Supplements for Reflections
參考文獻(xiàn)
