電子商務(wù)英語（21世紀(jì)高職高專特色課程規(guī)劃教材）
- 所屬分類：
- 作者：
汪亞蓮 等主編
- 出版社：
經(jīng)濟(jì)科學(xué)出版社
- ISBN：9787505874824
- 出版日期：2008-11-1
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原價：
￥30.00元
現(xiàn)價：￥22.50元
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圖書簡介
本書是為專業(yè)英語學(xué)習(xí)而編寫的，其目的在于使學(xué)生通過電子商務(wù)英語原文的學(xué)習(xí)，了解其語言特色和寫作風(fēng)格，為閱讀信息科學(xué)和相關(guān)專業(yè)英文原版資料做準(zhǔn)備，同時通過學(xué)習(xí)本書所選時文，讀者不僅可以掌握電子商務(wù)的基本面貌，還有助于閱讀、翻譯和撰寫英語科技論文。
本書共分12個單元，包括電子商務(wù)基礎(chǔ)知識、網(wǎng)絡(luò)營銷、互聯(lián)網(wǎng)網(wǎng)站、企業(yè)電子商務(wù)、電子商務(wù)交易模式、網(wǎng)上購物、網(wǎng)上銀行、電子商務(wù)的安全技術(shù)和電子商務(wù)法等。
目錄
Unit 1 Introduction to E-commerce
Lesson 1 What Is E-commerce
Voeabulary
Notes
Grammar
Exercises
[參考譯文]
Lesson 2 The Evolution and Development of E-commerce
Vocabulary
Notes
Grammar
Exercises
[參考譯文]
Lesson 3 The Technological Foundations of E-commerce
Vocabulary
Notes
Grammar
Exercises
[參考譯文]
Unit 2 Traditional Commerce VS Electronic Commerce
Lesson 4 What Is E-commerce
Voeabulary
Notes
Grammar
Exercises
[參考譯文]
Lesson 5 The Evolution and Development of E-commerce
Vocabulary
Notes
Grammar
Exercises
[參考譯文]
Lesson 6 The Technological Foundations of E-commerce
Vocabulary
Notes
Grammar
Exercises
[參考譯文]
Unit 3 Internet and World Wide Web
Lesson 7 What Is E-commerce
Voeabulary
Notes
Grammar
Exercises
[參考譯文]
Lesson 8 The Evolution and Development of E-commerce
Vocabulary
Notes
Grammar
Exercises
[參考譯文]
Lesson 9 The Technological Foundations of E-commerce
Vocabulary
Notes
Grammar
Exercises
[參考譯文]
Unit 4 Electronic Data Interchange
Unit 5 Business Models of E-commerce
Unit 6 Value Chain in E-commerce
Unit 7 The Internet Marketing
Unit 8 The Internet Web Site
Unit 9 Security and E-commerce
Unit 10 Electronic Banking and Payment
Unit 11 Legal Aspects of E-Commerce
Unit 12 How the Internet Affects Certain Industries
參考文獻(xiàn)
