電子商務(wù)專業(yè)英語(徐曉冬)
- 所屬分類：
- 作者：
徐曉冬 主編
- 出版社：
化學(xué)工業(yè)出版社
- ISBN：9787122025173
- 出版日期：2008-7-1
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原價(jià)：
￥14.00元
現(xiàn)價(jià)：￥10.50元
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圖書簡介
本書的編寫始終貫穿著一切從實(shí)用出發(fā)的理念，在文章內(nèi)容、教學(xué)要求和信函的寫作技巧等方面皆有所創(chuàng)新，并列舉了大量來自實(shí)際電子商務(wù)活動(dòng)中的原生態(tài)選材，包括電子商務(wù)的歷史、商業(yè)模式、成功案例故事、運(yùn)營機(jī)制、發(fā)展展望以及網(wǎng)上開店與購物等多方面內(nèi)容，新穎獨(dú)特，實(shí)踐性強(qiáng)，簡捷易學(xué)。有助于提高學(xué)生閱讀英文網(wǎng)站的水平和理解英文網(wǎng)站的組織結(jié)構(gòu)，以及如何地道的使用英語處理電子商務(wù)活動(dòng)中的Email、Complain等相關(guān)業(yè)務(wù)。
主要適合于高職高專電子商務(wù)、國際貿(mào)易等專業(yè)師生使用，也可以供電子商務(wù)及相關(guān)專業(yè)從業(yè)人員的在職培訓(xùn)和自修提高之用。
目錄
Table of Contents
Unit 1 Going Close to Ecommerce
? E?commerce—It's More Than Buying and Selling
? The Interdisciplinary Nature of Ecommerce
? The Partnership Between the Internet and Business
Unit 2 A Brief History of Ecommerce and EDI Standard
? Brief History of Ecommerce
? EDI Standard
? Problems Among the Traditional Information Interchange
? Can EDI Solve the Problems?
? How does EDI Work?
? The Benefits of EDI
Unit 3 Typical Business Models in Doing Ecommerce
? Ecommerce Models
? B2C:Business to Consumer
? B2B:Business to Business
? C2C:Consumer to Consumer
? G2C:Government to Consumer
? Online Auctions
Unit 4 E?commerce Success Stories
? eBayThe World’s Largest Auction Site
? Why Can eBay Get Success?
Unit 5 The Internet and the World Wide Web
? The Internet
? The World Wide Web
? Differences Between the Internet and World Wide Web
? The Web and E?commerce
Unit 6 Buying Online
? Buying Online
? Finding the Good Life on the Internet
? Making the Purchase
Unit 7 Doing Business on the Web
? Presale
? Taking the Order
? Delivering the Products
? Postsale49Unit 8Digital Advertising
? Listing Your Products on Your Website
? Banner Advertising
? Promoting Your Site
Unit 9 Email Application in Ecommerce
? How to Writting an Email
? Inquiry and Quotation
? Putting a Purchase Order
? Making Complaints66Unit 10Global Ecommerce
? Doing Business Anywhere,Anytime
? Lowering Geographic Barrier
? Asynchronous Worldwide Activities
? Online International Business Information
Unit 11 Creating your Web Site
? Your Electronic Commerce Web Site
? Making Your Web Debut
? Components of a Web Site
? Website Features82Unit 12The Future of Ecommerce
? Ecommerce—the Present
? Ecommerce—the Future90Reference
