商務(wù)英語閱讀（下冊）
- 所屬分類：
- 作者：
國曉立，周樹玲 主編
- 出版社：
對外經(jīng)濟(jì)貿(mào)易大學(xué)出版社
- ISBN：9787810789493
- 出版日期：2007-9-1
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原價：
￥18.00元
現(xiàn)價：￥13.50元
-
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圖書簡介
本書為商務(wù)英語閱讀下冊，共16個單元，內(nèi)容主要涉及國際貿(mào)易、金融、營銷、物流、人力資源管理、跨文化交際、知識產(chǎn)權(quán)等。每個單元包括主課文和兩篇快速閱讀：主課文內(nèi)容翔實(shí)，讓讀者對本單元話題作整體了解，掌握本領(lǐng)域的專業(yè)詞匯；快速閱讀在訓(xùn)練讀者閱讀能力的同時讓讀者了解此領(lǐng)域的發(fā)展新動態(tài)。 本書適用于高職高專商務(wù)英語專業(yè)學(xué)生，也可作為國際貿(mào)易、工商管理等其他專業(yè)的學(xué)生和從事國際商務(wù)的人士及英語愛好者的英語自學(xué)用書。
目錄
Unit 1 Team Spirit: Cultivate the Culture
Fast ReadingⅠ Does Team Spirit Make Economic Sense?
Fast ReadingⅡ Team Building: Fostering the Team Spirit
Unit 2 Performance Evaluation
Fast ReadingⅠ Alive Hospice Uses Performance Evaluation in Employee Survey
and Sees Benefits
Fast ReadingⅡ Microsofi's Performance Evaluation System Roils Coders
Unit 3 Uncovering a Company's Corporate Culture -- a Critical Task forJob-seekers
Fast ReadingⅠ Fostering New Ideology and Creating Yueda Brand
Fast ReadingⅡ What Does an Organization's Culture Reveal?
Unit 4 Why Should We Go for Six Sigma?
Fast ReadingⅠ Six Sigma -- the Soul of Effectiveness
Fast ReadingⅡ Six Sigma Implementation at Siemens
Unit 5 General Introduction to Logistics
Fast ReadingⅠ Lowering Logistics' Costs
Fast ReadingⅡ International Trade, Transport & Logistics
Unit 6 Challenges Facing Chinese Logistics Industry
Fast ReadingⅠ Logistics Firms Face Challenge
Fast ReadingⅡ China's Third-Party Logistics Market Report 2006
Unit 7 Just-in-time
Fast ReadingⅠ Focus on Public Transportation
Fast ReadingⅡ Linyi Focuses on Trade and Logistics
Unit 8 Universal Parcel Service
Fast ReadingⅠ Foreign Express Giant Invests in China
Fast ReadingⅡ Corporate Culture of UPS
Unit 9 General Introduction to Insurance
Fast ReadingⅠ Executive: Anbang Plans to Move into Life Insurance Sector
Fast ReadingⅡ ABC Puts Emotionally Involved Reporter on Hurricane InsuranceStory
Unit 10 IPR and Economic Growth
Fast ReadingⅠ Jordan Benefits from Intellectual Property Reforms
Fast ReadingⅡ Strategic Moves
Unit 11 Human Relationship in the 21st Century
Fast ReadingⅠ How to Deal With Misunderstanding
Fast ReadingⅡ The Most Beautiful Heart
Unit 12 Cross-cultural Communication
Fast ReadingⅠ Breaking the Barriers of Intercultural Communication
Fast ReadingⅡ Christmas Celebrations Around the World
Unit 13 Business Etiquette
Fast ReadingⅠ Business Culture in China
Fast ReadingⅡ Helpful Negotiation Tips
Unit 14 Interview Skills
Fast ReadingⅠ On-campus Interviewing
Fast ReadingⅡ Worst Interview Experiences
Unit 15 The Future of World Economy
Fast ReadingⅠ Developing Countries Shaping the Future of World AgricultureTrade
Fast ReadingⅡ IMF Predicts Energetic World Economy for 2007 -2008
Unit 16 Sustainable Development
Fast ReadingⅠ Attracting Talents
Fast ReadingⅡ Ending Poverty
Key to Exercises
Reference
