新聞傳播學(xué)專業(yè)英語(yǔ)教程（第二版）（21世紀(jì)新聞傳播學(xué)系列教材；“十一五”國(guó)家..
- 所屬分類：
- 作者：
展江，李青藜，李欣人
- 出版社：
中國(guó)人民大學(xué)出版社
- ISBN：9787300117560
- 出版日期：2010-3-1
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原價(jià)：
￥39.00元
現(xiàn)價(jià)：￥0.00元
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圖書簡(jiǎn)介
1．本書共分為18個(gè)單元，教學(xué)可按17～18個(gè)教學(xué)周、54學(xué)時(shí)安排。每單元由4篇選文構(gòu)成(個(gè)別單元為5篇)，每篇選文的長(zhǎng)度在1000個(gè)單詞左右。內(nèi)容大致涵蓋大眾傳播事業(yè)的主要部類和新聞與傳播學(xué)的主要領(lǐng)域。
2．在每單元所選文章中，根據(jù)單元主題的不同，一般有1～2篇著名學(xué)者關(guān)于該主題的經(jīng)典論述，1～2篇比較具體的個(gè)案研究性質(zhì)的文章，以及1篇綜合性的概述(反映本學(xué)科到20世紀(jì)末的發(fā)展)。這樣組合的目的，是希望能盡量做到材料新穎，容量充足，內(nèi)容權(quán)威，點(diǎn)面結(jié)合，深淺有致，形成梯次，適合新聞與傳播學(xué)專業(yè)本科生和碩士研究生共同使用。
3．本書所選文章，主要來(lái)自新聞學(xué)、傳播學(xué)、政治學(xué)、經(jīng)濟(jì)學(xué)、法學(xué)、文化學(xué)、社會(huì)學(xué)等方面的文獻(xiàn)。
4．課文生詞的選擇和釋義以教育部公布的《大學(xué)英語(yǔ)教學(xué)大綱通用詞匯表》中的四級(jí)詞匯為起點(diǎn)，學(xué)生可參考生詞表來(lái)理解課文。
5．在課后練習(xí)中，練習(xí)一采取問(wèn)答題的形式，旨在培養(yǎng)學(xué)生理解作者的主要觀點(diǎn)，并歸納課文主要內(nèi)容的能力。
6．專業(yè)翻譯能力的培養(yǎng)是本教材的一個(gè)重要目的。在每單元所選文章中，我們提供兩篇譯文，作為教學(xué)參考。
目錄
Unit 1 Introduction
Passage One The Meaning of "Communication"
Passage Two McQuail's Normative Theories
Passage Three Hot and Cold
Passage Four Minerva's Owi
Unit 2 Books
Passage One Books in History
Passage Two Book Publishing
Passage Three The Printing Press as an Agent of Change
Passage Four Areopagitica: A Speech for the Liberty of Unlicensed Printing
Unit 3 Magazines
Passage One Magazine as Media Innovators
Passage Two Magazines Push Images Over Words
Passage Three Luce and Time
Passage Four Early Periodical as Publicist Instrument of Criticism
Unit 4 Newspapers
Passage One What if There Were No Newspaper?
Passage Two A Newspaper Industry Casualty You May Have Missed
Passage Three The New York Times in 1990s
Passage Four Natural History of the Newspaper
Unit 5 Film
Passage One Importance of Movies
Passage Two The Structure of the Western Film
Passage Three Hollywood's Big Six
Passage Four Schindler's I.ist: The Role of Memory
Unit 6 Radio
Passage One FM's Rise
Passage Two Characteristics of American Radio
Passage Three Trends and Convergence in Radio and Sound Recording
Passage Four The Assets and Liabilities in Radio
Unit 7 TV
Passage One Impact of Television
Passage Two Culture
Passage Three The Case for Television Journalism
Passage Four CBS News
Unit 8 Internet and Media Convergence
Passage One Internet
Passage Two Worldwide Wedge: Division and Contradiction in the Global Information Infrastructure
Passage Three Weblogs, Citizen Journalists and Traditional Media
Passage Four Media Convergence and Complications
Unit 9 Media Education and Media Literacy
Passage One The Origin of Journalism Education
Passage Two What They Don't Teach at J-School
Passage Three Green-Eyeshades Versus the Chi-Squares
Passage Four Elements of Media Literacy
Unit 10 Advertising
Passage One Media Choices
Passage Two Origins of Advertising
Passage Three Advertising: The Magic System
Passage Four Advertising: Agencies and Copywriters
Unit 11 Public Relations
Passage One Defining Public Relations
Passage Two Public Relations Services
Passage Three Newsmaking
Passage Four The Roots of Public Relations
Unit 12 Media Economy
Passage One Economic Foundation of Mass Media
Passage Two The Two Economies
Passage Three Television Programming
Passage Four Rupert Murdoch
Unit 13 Culture Industry and Culture Studies
Passage One Culture Industry Reconsidered
Passage Two What Is British Cultural Studies?
Passage Three Properties of the New Media and a Socialist Strategy
Passage Four Hegemony: An Overview
Unit 14 Process of Mass Communication
Passage One Encoding/Decoding
Passage Two The Acts of Communication
Passage Three The Circuit and the Acts
Passage Four Selecting the News: Gatekeeping
Unit 15 Effects and Audience of Mass Communication
Passage One Effects Studies
Passage Two The Uses and Gratifications Model
Passage Three TV and Learning
Passage Four Scientific and Nonscientific Polls
Unit 16 Mass Communication and Society
Passage One Some Social Functions of the Mass Media
Passage Two The Masses: The Implosion of the Social in the Media
Passage Three The Debate over Civic Journalism
Passage Four Investigative Reporting
Unit 17 Mass Communication and Social Control
Passage One Government Manipulation of Media
Passage Two Of the Liberty of Thought and Discussion
Passage Three The Principles
Passage Four Jefferson's View of the Press
Unit 18 Laws and Ethics of Mass Communication
Passage One The First Amendment to the Constitution
Passage Two The Means to the End
Passage Three Should the Names of Rape Victims Be Published?
Passage Four Attributing a Libel Is No Defense
Appendix A Key to Exercises
Appendix B Chinese Translations
參考文獻(xiàn)
