(46) AI can also be used to identify the lifestyles choices of customers regarding their hobbies,favorite celebrities,and fashions to provide unique content in marketing messages put out through social media.
(47) Some believe that Al is negatively impacting on the marketer's role by reducing creativity and removing jobs,but they are aware that it is a way of reducing costs and creating new information.
(48) Algorithms used to stimulate human interactions are creating many of these concerns,especially as no-one is quite sure what the outcomes of using Al to interact with customers will be.
(49)If customers are not willing to share data.AI will be starved of essential information and will not beable to function effectively or employ machine learning to improve its marketing content and communication.
(50)The non-intrusive delivery of the marketing message in a way that is sensitive to the needs of target customers is one of the critical challenges to the digital marketer.